Partnered with to develop an authentic integration and promotional strategy that successfully drove sales and created awareness for the release of Just Dance 4. Effectively engaged with pre-qualified consumers for Just Dance 4 by targeting audiences. Created 16 original videos featuring gameplay, generated over 5 million value added views (earned media), and amassed over 15 million impressions for Just Dance 4. Activated a cascading series of promotions including: trailer integration, organic product placement, and posts on Instagram, Facebook, Twitter.

© 2020 by MJ.